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BroadTouch Business Communicator recognized as innovative approach to providing single unified communications user experience

GAITHERSBURG, MD, December 17, 2012 – BroadSoft, Inc. (NASDAQ: BSFT) announced today that TMC, a global, integrated media company, has named BroadTouch Business Communicator™ as a recipient of the 2012 INTERNET TELEPHONY Product of the Year Award.

BroadTouch Business Communicator is a unified communications (UC) services user interface that enables telecommunications service providers to transform the way individuals communicate by making voice, video, business directory access, call history, instant messaging and presence available through a single interface that spans a user's mobile devices and platforms. BroadTouch Business Communicator brings clarity and simplicity to the muddled communications environment that the Bring-Your-Own-Device (BYOD) mobile enterprise is creating, providing users with a single application they can access across all mobile and PC devices, services and networks, including Windows, Mac, iOS and Android.

"The proliferation of tablets and smartphones unlocks new communications options for consumers and enterprise users, but also creates a singular challenge for service providers - how to make mobile UC services available on a single interface that spans all of a user's mobile devices and platforms," said Leslie Ferry, vice president marketing, BroadSoft. "BroadTouch Business Communicator was launched to address this critical challenge, and we are honored that INTERNET TELEPHONY has recognized our product for its innovation and potential impact on the market."

"It is with pleasure that we recognize BroadSoft with a Product of the Year Award. The editors of INTERNET TELEPHONY have verified that BroadTouch Business Communicator displays quality and innovation while providing solutions to real business communications challenges," stated Rich Tehrani, CEO, TMC. "I would like to congratulate the team at BroadSoft for their commitment to advancing IP communication technologies."

2012 Product of the Year winners are published in the January/February 2013 issue of INTERNET TELEPHONY magazine. INTERNET TELEPHONY has been the authority in IP communication since 1998™. For more information about TMC, please visit www.tmcnet.com.

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

About INTERNET TELEPHONY magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. For more information, please visit www.itmag.com. Follow INTERNET TELEPHONY magazine on Twitter or join our Linked In group. Subscribe or visit www.itmag.com.

About TMC

TMC is a global, integrated media company that helps clients build communities in print, in person and online. TMC publishes multiple magazines including CUSTOMER, INTERNET TELEPHONY, M2M Evolution and Cloud Computing. TMCnet is read by as many as 1.5 million unique visitors each month, and is the leading source of news and articles for the communications and technology industries. TMC is also the producer of ITEXPO, the world's leading B2B communications event, as well as industry events: M2M Evolution; Cloud4SMB Expo; DevCon5; HTML5 Summit; Super Wi-Fi Summit, CVx; AstriCon; StartupCamp; MSPWorld and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, please visit www.tmcnet.com.


BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

Media Contacts:

Brian Lustig

+1 301 775 6203

brian@lustigcommunications.com

Sarah James

+44 (0) 207 751 4444

sjames@libertycomms.com

TMC Contact:

Jan Pierret

Marketing Manager

203 852 6800, ext. 228

jpierret@tmcnet.com


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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Investor Relations
Chris Martin

+1-561-404-2130

cmartin@broadsoft.com

Media Contacts
Nioabh Levestam

BroadSoft

+44 7919 605660

nlevestam@broadsoft.com