New hosted offering will enable service providers to rapidly deliver UC-enabled SIP trunks and support graceful legacy PBX migrations
Gaithersburg, Md., October 21st, 2015 – BroadSoft, Inc. (NASDAQ: BSFT) today announced that it will use session border controllers (SBCs) and Gateways from AudioCodes (NasdaqGS: AUDC) with its BroadCloud® SIP Trunking offer, a new hosted offering that will be available in November 2015 and will enable service providers to rapidly deliver unified-communications-enabled SIP trunks to business. AudioCodes is a leading provider of converged voice solutions to enable enterprises and service providers to transition to all-IP voice networks. BroadSoft and AudioCodes will jointly promote this offering and it will be fulfilled through BroadSoft’s extensive global network of service providers.
BroadCloud SIP Trunking is an optimally suited solution for businesses that seek to maintain legacy PBX investments and are not yet ready to fully deploy cloud PBX and unified communications (UC) services. AudioCodes SBCs and Gateways connect PBXs and IP-PBXs to BroadCloud, while offering service providers a high performance VoIP connectivity solution that meets the diverse communications needs of businesses across a broad range of market categories – ranging from SMBs to branch offices in distributed enterprise communications deployments.
“Globally, BroadSoft has already seen more than 6 million SIP trunks deployed by leading global service providers using our cloud-based communications platform, BroadWorks,” said Taher Behbehani, chief marketing officer, BroadSoft. “For many businesses, SIP Trunking represents the first step in migrating their communications to the Cloud. With BroadCloud SIP Trunking, we believe that service providers can more easily help enterprises migrate to a fully hosted UC solution by offering the ability for immediate SIP trunk enhancement with overlaid services and seamless migration over time.”
AudioCodes SBCs also include BroadSoft’s PacketSmart® embedded agent built-in. PacketSmart® functionality delivers powerful data mining and analytics in the cloud and allows service providers to ensure the highest quality of service by assessing the configuration and readiness of their customers’ networks to support VoIP and data communications solutions.
Key service provider benefits of BroadCloud SIP Trunking will include:
- Ability to add new, revenue generating services – As a managed hosted service, BroadCloud SIP Trunking allows service providers to more rapidly and easily add in-demand UC and mobile applications to their portfolio of services– providing a significant opportunity to increase ARPU by raising the value of their SIP trunks.
- Ability to ease PBX migration – For businesses not yet ready to part with existing PBXs, BroadCloud SIP Trunking will provide an interface and easier migration path to fully hosted services in the future when the business is ready.
- Proven SIP Trunking Deployments – Service providers benefit from BroadSoft’s extensive SIP Tunking deployment experience, covering IMS and non-IMS in the cable, wireline and wireless markets. As a result, BroadSoft believes it can bring service provider customers superior technical and business knowledge in planning and deploying SIP Trunking.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “will,” “enables,” “can,” and “allows,” and other similar terms and phrases and include, among others, statements regarding the benefits to BroadSoft’s service provider customers resulting from the use of the BroadCloud SIP Trunking offering and the embedded PacketSmart functionality in AudioCodes SBCs. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of the AudioCodes SBCs and Gateways in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2014, filed with the Securities and Exchange Commission, or SEC, on February 25, 2015, and in BroadSoft’s other filings with the SEC. All information in this release is as of October 21, 2015. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit http://www.BroadSoft.com.
Brian Lustig, Bluetext PR for BroadSoft US
John Kiang, CFA, BroadSoft, Inc.