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GAITHERSBURG, Md., March 31, 2014 – BroadSoft, Inc. (NASDAQ: BSFT) today announced that Telecom Italia has selected BroadSoft to power the communication services of its new Nuvola It Comunicazione Integrata service, an integrated voice, data and applications offer.

Telecom Italia will leverage BroadSoft’s BroadWorks® platforms to offer a comprehensive suite of unified communications, including applications and features such as hosted PBX, SIP Trunking, instant messaging & presence, unified messaging, receptionist, audio conferencing and video calling. Telecom Italia will enable enterprises to access all of these business services across a variety of mobile devices with their branded version of BroadSoft’s BroadTouch® Business Communicator. With these modern communications services Italian businesses can increase the productivity of employees, simplify deployment and management of UC services, and reduce communications costs.

Michael Tessler, chief executive officer, BroadSoft said: “We are extremely excited to partner with Telecom Italia to offer businesses throughout Italy the mobile unified communications they are seeking. The flexibility inherent to Telecom Italia’s offering ensures that businesses can rapidly reap the full productivity, efficiency and cost benefits cloud-delivered communications capabilities are designed to provide. We have enjoyed our close collaboration with Telecom Italia to bring these comprehensive UC offering to the Italian market.”

“We were looking for a partner to power advance unified communications that meet the varied needs of medium and large enterprises throughout Italy,” said Enrico Trovati, Business Marketing director, Telecom Italia. “BroadSoft, among market leaders in the development and delivery of UC services, offers an innovative user experience on mobile devices. The easiness of BroadSoft technology enabled us to dramatically reduce the Time- to- market. From the infrastructure point of view, BroadSoft solution is well-suited to maximize the benefit of our Cloud Infrastructure. In addition, we experienced an extremely straightforwardness in integrating the BroadSoft technology into Nuvola It.”

About BroadSoft

BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.



Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft

+1-301-775-6203

brian@bluetext.com

Becky Stanway, Hotwire PR London, for BroadSoft

+44 (0) 20 7608 4657

becky.stanway@hotwirepr.com


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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Investor Relations
Chris Martin

+1-561-404-2130

cmartin@broadsoft.com

Media Contacts
Nioabh Levestam

BroadSoft

+44 7919 605660

nlevestam@broadsoft.com