Deployment progress and technical innovation rewarded
DUBAI, UNITED ARAB EMIRATES AND GAITHERSBURG, MD, Nov. 21, 2008 — BroadSoft, Inc., the worldwide leader in VoIP application software, today announced that its BroadWorks® application platform has been awarded the Best Technological Innovation Award at the Telecoms World Middle East event in Dubai, United Arab Emirates.
The 2nd annual Telecoms World Awards Middle East recognized companies and individuals who have demonstrated an unparalleled ability to succeed and set standards of excellence. The technology innovation award was open to fixed or mobile operators and service providers, as well as equipment vendors and developers of software solutions.
BroadSoft® won the award based on several criteria, including the commercial viability of its product, current implementations and uniqueness of its offerings. IMS-compliant BroadWorks provides a comprehensive range of VoIP applications, including Hosted PBX/IP Centrex, Mobile PBX, Business Trunking, and residential broadband services, which are fully integrated into a single VoIP application platform. BroadWorks is currently deployed in more than 100 operators in Europe, the Middle East and Africa with headline deployments by leading service providers such as Etisalat.
BroadSoft's VP of Sales for Northern Europe and the Middle East, Paul Harisson, collected the award on behalf of the company. "This award recoginizes the technical superiority of BroadWorks, as well as BroadSoft's ability to establish a strong leadership position in the Middle Eastern market," he commented. "We anticipate strong demand for hosted voice and unified communications from service providers in the coming months."
BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to eight of the Top 10 and 14 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-systems and Verizon. For additional information, go to www.broadsoft.com.