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GAITHERSBURG, MD, Oct. 29, 2008 - VoIP application provider BroadSoft, Inc. is raising the stakes in the publicly-announced 2008 World Series wager between two of its clients. Philadelphia-based Alteva, North America's largest provider of enterprise hosted VoIP, and Telovations, a leading competitive local exchange carrier headquartered in Tampa serving customers throughout the United States, are betting oranges for cheesesteaks that their home team wins.

BroadSoft® will present the winner with two complimentary tickets (a value of $1690) to Connections 2009, its annual executive users conference, which is scheduled to take place October 26-29 in Scottsdale, Arizona. Going on its seventh year, Connections has become the must-attend event for the VoIP industry, attracting the greatest concentration of thought leaders and experts. Almost 800 attendees from more than 30 countries attended this year's event, which focused on voice mashups. Executives shared insights, best practices and ideas around enhancing voice services with Web 2.0. To learn more about Connections 2008, please visit www.broadsoftconnections.com.

"Our involvement in the Alteva/Telovations wager is driven primarily by a desire to support our clients and their objective to educate the public on the benefits of converged IP services," said Leslie Ferry, vice president of marketing, BroadSoft. "We applaud their efforts to bring visibility to VoIP while simultaneously promoting friendly competition in our market. Best of luck to both companies."

The adoption of hosted VoIP, especially amongst small and medium-sized businesses (SMB), has hit an inflection point, and currently controls approximately a third of the overall VoIP market. According to AMI Partners Inc., SMB hosted VoIP market spending was $164.9 million in 2005 and will surpass $1.56 billion by 2010, at a compound annual growth rate of 56.8 percent. As SMBs continue to recognize the cost and operational benefits of hosted options rather than build an IP network in-house, Alteva and Telovations are well positioned to take advantage of the next wave of growth.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to eight of the Top 10 and 14 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-systems and Verizon. For additional information, go to www.broadsoft.com.

About Alteva, LLC

Alteva, North America's largest provider of Enterprise Hosted VoIP, has become the poster child for showcasing the high quality and reliability of Hosted VoIP solutions. Alteva provides businesses with a telephone system that requires minimal installation and configuration while eliminating monthly phone system maintenance charges and reducing overall telephony costs. With a sophisticated open standards infrastructure, Alteva enables businesses to easily integrate existing business applications and add a steady stream of exciting new Alteva or third-party "mashup" applications. Rather than building their processes around their phone system, Alteva's customers build their phone systems around their ideal processes. Alteva provides its "Communication as a Service" solution to growth-oriented companies in 48 states and 9 countries. For additional information about Alteva and its solutions, please visit www.altevatel.com or call 1-877-258-3821.

About Telovations, Inc.

Based in Tampa, Fla., Telovations provides growing businesses in the Southeast with a hosted, managed, IP communications solution, including telephone equipment, telephone service and a high-speed T-1 connection to the Telovations private, secure and fully managed Cisco Powered RealTime Network(SM). Telovations' Innovate services also include over 20 innovative applications, professional support and systems management for one low monthly price. For additional information about Telovations and the Innovate managed communications solution, please visit www.telovations.com or call 1-877-We-Innovate (1-877-934-6668).

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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