About Cisco CISCO BroadSoft is now part of Cisco Learn More

VoIP Market Leader Welcomes Strategic Planning and Financial Expertise from Thomas N. Kelly Jr. and Douglas L. Maine

CHICAGO, NXTcomm07, June 19, 2007 BroadSoft, Inc., a leading provider of VoIP application software, today announced at NXTcomm07 that Thomas N. Kelly Jr., former chief strategy officer for Sprint Nextel, and Douglas L. Maine, former chief financial officer for IBM and MCI, have joined the BroadSoft Board of Directors.

“It is well-known in the telecom industry that BroadSoft is growing rapidly and expanding our global footprint as our BroadWorks platform is increasingly instrumental in the migration trend from class 5 switches to all-IP networks,” said Michael Tessler, president and CEO for BroadSoft. “Having these two notable leaders of the telecom and software industries join our board exemplifies our commitment to growing smart, while helping our service provider customers create new services.”

Kelly served as chief strategy officer and executive vice president of transition integration with Sprint Nextel from 2005 until he retired in 2006. He served as executive vice president and chief operating officer of Nextel for more than two years before its merger with Sprint. Before becoming COO in 2003, Kelly served as executive vice president and chief marketing officer since he began his career with Nextel in 1996. Prior to Nextel, Kelly was vice president of marketing for AT&T Wireless. He also served as a partner in Howard Bedford Nolan, a marketing consultancy for Fortune 500 companies.

Maine brings more than two decades of financial expertise in the communications and software industries. He served as general manager of the Consumer Products Industry Division for International Business Machines Corporation (IBM) from 2003 until his retirement in 2005. From 2000 to 2003, he was general manager of ibm.com, IBM’s $13 billion, 10,000-employee direct sales and service organization. He joined IBM in 1998 as Chief Financial Officer following a 20-year career with MCI, where he was CFO from 1992 to 1998. During his tenure as CFO for MCI, the company’s market value quadrupled; while holding that same position at IBM, that company’s market value doubled.

“Tom and Doug are valuable additions to BroadSoft’s board,” added Tessler. “They both bring expertise from companies that are global industry leaders, and serve on the boards of other dynamic companies. Tom’s strategic-planning expertise, and Doug’s demonstrable success at increasing the market value of a company will help steer BroadSoft to further success.”

Kelly is currently on the boards of Gracenote, Inc., Scotts Miracle-Gro, and the Greater D.C. Sports Alliance. Maine is currently a director of Rockwood Holdings, Alliant Techsystems and Long Lines LLC.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

Twitter | LinkedIn | BroadSoft Blog

Investor Relations
Chris Martin

+1-561-404-2130

cmartin@broadsoft.com

Media Contacts
Nioabh Levestam

BroadSoft

+44 7919 605660

nlevestam@broadsoft.com