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GAITHERSBURG, Md., March 6, 2014 – BroadSoft, Inc. (NASDAQ: BSFT) today announced that TMC, a global, integrated marketing company, has named BroadSoft’s BroadCloud® PBX as a recipient of its 2013 Unified Communications Excellence Award presented by INTERNET TELEPHONY magazine.

The rapid adoption of hosted unified communications (UC) services by enterprises globally has created a need for service providers to explore alternative, faster service delivery methods of these UC services to their customers. BroadCloud PBX offers service providers a fully operationalized end-to-end business process for providing hosted Unified Communications services, from generating quotes, to processing complete orders, to monthly billing, in addition to call control and UC services, via the cloud. Service providers can leverage the BroadCloud PBX cloud infrastructure service delivery platform to white label in-demand UC capabilities and rapidly take them to market, speeding time to new service revenues.

“Our service provider customers are seek a faster route to market for their modern unified communication services, driven by the accelerated growth in demand by enterprises,” said Leslie Ferry, vice president marketing, BroadSoft. “With minimal upfront capital expense, BroadCloud PBX is designed to enable our customers to offer a comprehensive UC solution, quickly and cost-effectively. We are honored its inventive capabilities and market impact have been recognized by TMC.”

“It gives me great pleasure to grant a 2013 Unified Communications Excellence Award to BroadSoft for its innovative BroadCloud PBX and the team’s commitment to addressing the real needs of the marketplace,” said Rich Tehrani, CEO, TMC. “It’s inspiring to see such commitment to excellence and I look forward to many future innovations from BroadSoft.”

Unified Communications Excellence Award winners are published in the March 2014 issue of INTERNET TELEPHONY magazine.

For more information about TMC, please visit www.tmcnet.com..

About BroadSoft

BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

Forward-Looking Statements (Broadsoft)

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “will” and “enable” and other similar terms and phrases and include, among others, statements regarding the benefits to Princeton’s customers resulting from the use of the BroadWorks platform in Princeton’s service offering and the competitive advantages of such service offering. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the financial and other benefits to BroadSoft resulting from the use of the BroadWorks platform by Princeton in its product offerings as well as those factors contained in the "Risk Factors" section of BroadSoft’s Form 10-K for the year ended December 31, 2012, filed with the Securities and Exchange Commission, or SEC, on February 27, 2013, and in BroadSoft’s other filings with the SEC. All information in this release is as of February 10, 2014. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About TMC

TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit - The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more. Visit TMC Events for additional information. For more information about TMC, visit www.tmcnet.com.



Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft

+1-301-775-6203

brian@bluetext.com

Becky Stanway, Hotwire PR London, for BroadSoft

+44 (0) 20 7608 4657

becky.stanway@hotwirepr.com

TMC Contact:

Jessica McCaffrey

Marketing Manager

203-852-6800, ext. 170

jmccaffrey@tmcnet.com


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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Investor Relations
Chris Martin

+1-561-404-2130

cmartin@broadsoft.com

Media Contacts
Nioabh Levestam

BroadSoft

+44 7919 605660

nlevestam@broadsoft.com