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Former Cisco Executive Brings Product Management, Softswitch and SIP Platform Solutions Experience to BroadSoft's Products Team

September 7, 2006 - GAITHERSBURG, MD BroadSoft, Inc., a leading provider of VoIP application software, today announced the appointment of David Bukovsky as the vice president of products. Bukovsky brings 19 years of technology experience, most of it focused on VoIP and SIP-based product management for cable and telephone providers. He is responsible for scaling BroadSoft product management, including client, server, OEM, wireless and cable solutions.

Bukovsky joins BroadSoft from Cisco Systems, where he served as director of product marketing in the Broadband Subscriber Applications Business Unit. For Cisco, Bukovsky led the company's product management for service provider softswitch and SIP proxy products and solutions. His team was responsible for product management, product marketing engineering, and outbound marketing and messaging. In 2000, he launched the first live softswitch application with Cisco's VSC3000. Among his other achievements was successfully leading Cisco's effort to build a base of millions of voice subscribers at cable providers Time Warner and Comcast.

For BroadSoft, Bukovsky will oversee the global product management and channel solutions operations, including all BroadWorks® applications. His duties include growing BroadSoft's product offerings and managing competitiveness and pricing, and educating customers, sales teams and channels.

"David brings to BroadSoft invaluable industry knowledge and relationships in the VoIP product management arena," said Michael Tessler, president and CEO of BroadSoft. "As BroadSoft's market impact continues to grow, David's experience and leadership make him an exceptional choice for scaling our products unit, which is at the forefront of the industry in IMS and SIP applications. As one of the pioneers of VoIP call and session control technologies, David understands how our products fit into the business goals for telecom and cable service providers and OEMs."

Prior to joining Cisco, Bukovsky held management positions in engineering, operations, technology planning, marketing and program management for Bell Atlantic (now Verizon). He served in six different subsidiaries, focusing on local and long distance voice and data offerings.
"As a veteran in our industry, I have watched BroadSoft grow and establish its leadership position in VoIP application software. I have always been impressed with their rock-solid technology and the high caliber of their people and management," said Bukovsky. "I am excited about the opportunity to help make BroadSoft's feature-rich products even more successful, and work with some of the best product managers in technology today."

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks provides these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 6 of the top 10 and 11 of the top 25 largest carriers worldwide, including BellSouth, Korea Telecom, Singtel, Telefonica de Espana, Telstra, T-Systems, Verizon and XO Communications.

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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