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Cincinnati Bell Leverages BroadWorks Platform to Introduce New Wireless and Wireline Service Offerings for Enterprise Customers

GAITHERSBURG, MD, November 8, 2006 - BroadSoft, Inc., the leading provider of Voice over IP application software, today announced that Cincinnati Bell Inc. (NYSE: CBB) has selected BroadSoft's BroadWorks® VoIP platform to deliver its new, high-value VoIP bundled services. Marketed as CB1, Cincinnati Bell is using this application software to deliver a suite of IP trunking services to enterprises in Greater Cincinnati and Dayton.

CB1 is a converged voice and data communications package of business class services, powered by VoIP technology. To meet the needs of small- and medium-size businesses, CB1 combines local phone service, long distance, high-speed Internet access, Web hosting, email, and conferencing into a single, integrated solution. The service provides enterprise customers with new capabilities, including:

  • Dynamic bandwidth allocation - when voice conversations are not in progress all bandwidth is made available for data applications
  • Advanced Services - complement premises equipment with network services like Auto Attendant, ACD and mulit-site abbreviated dialing

"The BroadWorks platform gives us the ability to deliver our CB1 converged service to customers with legacy Customer Premise Equipment who are looking for better value, advanced features and new levels of service control," said Shane Brown, vice president of business marketing at Cincinnati Bell. "Cincinnati Bell will also leverage the flexibility of the BroadWorks platform to introduce other new services and to bridge fixed and mobile devices to provide our customers with a ubiquitous communications experience."

"Cincinnati Bell has made a name for itself as a leader in the local exchange and wireless markets," said Michael Tessler, president and CEO of BroadSoft. "This deployment provides further confirmation of BroadSoft's continuing leadership in the development of VoIP application software and its widespread adoption by well-respected service providers."

About Cincinnati Bell Inc.

Cincinnati Bell Inc. (NYSE: CBB) is one of the nation's most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence. With headquarters in Cincinnati, Ohio, Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. For more information, visit www.cincinnatibell.com.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 6 of the top 10 and 12 of the top 25 largest carriers worldwide, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon.

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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