Attendance climbs 30 percent as carrier customers assemble to share best practices, technology advancements for BroadSoft's BroadWorks VoIP platform
PHOENIX, AZ, BROADSOFT CONNECTIONS 2006, October 13, 2006 - BroadSoft, Inc., a leading provider of VoIP application software, today announced that 650 senior executives from carriers, service providers and partners-including BellSouth, Centennial de Puerto Rico, Cable & Wireless Telecom - Panama, Cox Communications, PCCW and Vodafone-are gathering for the BroadSoft Connections 2006 Executive Users Conference. Attendees of this invitation-only affair share best practices and learn about the latest advancements in hosted VoIP services through BroadSoft's BroadWorks® platform.
Held at the posh, Five Diamond-rated resort, The Phoenician, more than 60 top-tier partners are participating at the conference, including Platinum Sponsors Polycom, IBM, Atreus Systems and Carrier Access. Attendees from 30 countries are taking part in four days of panels and sessions, in which 70 speakers are addressing go-to-market models and programs; best practices for pricing, competitive positioning, and deployment; market research and more. Compared to the highly-successful Connections 2005, attendance jumped 30 percent for this year's conference, which runs from Oct. 15-18.
"BroadSoft Connections has leapfrogged in terms of value and attendance since 2003, when we held the industry's first customer conference for hosted voice," said Michael Tessler, president and CEO of BroadSoft. "The leadership position of the BroadWorks platform is evidenced by the Who's Who list of telecommunications senior executives that chose this as a must-attend event. We have new, exciting product developments, an added element to our highly effective QuickStart program, and strategic alliances to announce to our growing customer and partner base. This will be the best BroadSoft Connections ever."
Keynote addresses feature speakers Daniel Ariely, consumer behavior expert with the Media Lab at MIT, and Chris Anders, editor of Wired magazine and NY Times best-selling author. Ariely is addressing "Winning the end-user," while Anders is applying his acclaimed "Long Tail" theory to the telecommunications industry.
For more information about BroadSoft Connections 2006, visit www.BroadSoftConnections.com.
BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft leads the VoIP applications market with 6 of the top 10 and 12 of the top 25 largest carriers worldwide including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon.