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Cox Business Services Selects BroadSoft Platform for Advanced Hosted PBX Services

ORLANDO, FL, SCTE Cable Tech Expo, June 20, 2007

BroadSoft, Inc., a leading provider of VoIP application software, today announced that Cox Business Services, a full-service, facilities-based provider of communications solutions for commercial customers, has selected BroadSoft’s BroadWorks® VoIP platform as the foundation for its next generation IP telephony service.

BroadSoft’s BroadWorks platform enables service providers to deliver advanced hosted PBX services, which provide enhanced PBX functionality over any IP connection and eliminate premise-based solutions that require highly trained technicians.

“BroadSoft’s experience and additional know-how of the VoIP world provides a great foundation for us to leverage as we expand our IP strategy and enable customers with advanced communication features to increase productivity and ensure business continuity,” said Kristine Faulkner, vice president of product development and management for Cox Business Services.

The BroadWorks VoIP platform provides the ability to self-provision and tie communications into one unifying service, enabling multi-location businesses to function more effectively as an integrated enterprise and keeping all sites securely connected.

“BroadSoft’s VoIP platform and networking expertise provides user-friendly, feature-rich offerings at an affordable price for the fast-growing small and medium business market,” said Michael Tessler, CEO and president of BroadSoft. “As a communications leader, Cox has a deep understanding of the voice and broadband needs of its customers and we are pleased to work together.”

About The BroadWorks Platform

BroadSoft’s IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless, wireline and cable carriers to deliver
next-generation voice and multimedia applications and advanced features
that enable them to increase revenue, enhance competitive
differentiation and elevate customer satisfaction. BroadSoft’s family
of carrier-class software products delivers the scale, open
architecture and reliability that the world’s leading
telecommunications companies demand to serve mission-critical
enterprise and residential broadband customers. BroadSoft provides VoIP
applications to 7 of the top 10 and 13 of the top 25 largest carriers
worldwide, as measured by recent annual revenue, including Korea
Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and
Verizon. For additional information, go to www.broadsoft.com

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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