Appointment Tied to European Marketshare Expansion of BroadWorks® VoIP Platform
GAITHERSBURG, MD, January 22, 2007
- BroadSoft®, the leading provider of VoIP application software, today announced that it has strengthened its European management team with the addition of Craig Decker as the new Vice President of Sales for EMEA. In this new role, he will be responsible for managing all sales and marketing activities for BroadSoft in Europe, the Middle East and Africa.
Mr. Decker will lead BroadSoft's efforts to expand adoption of the BroadWorks® VoIP application platform among European service providers. His appointment closely follows the grand opening of BroadSoft's new European Operations Centre in Belfast, Northern Ireland. The centre extends BroadSoft's capabilities to provide real-time technical support, service and training to European customers of BroadWorks.
"Craig Decker has extensive experience in both the wireline and wireless sectors and knows the European telecom market. His appointment is part of our dedication to expanding our VoIP platform marketshare, operations and support services across Europe," said Michael Tessler, president and chief executive officer of BroadSoft. "The European telecommunications market is opening up this year for hosted voice services delivered via mobile, broadband and fixed-mobile convergence, and Craig will lead our efforts to seize this opportunity."
Prior to joining BroadSoft, Mr. Decker was vice president of worldwide sales for Newport Networks, where he developed and implemented strategies for Tier 1 service provider accounts, recruited successful EMEA and APAC teams, and initiated several key partner and customer activities. Mr. Decker also held several senior executive positions with other companies, including Syndesis as director of sales, and at CoSine Communications, where he served as general manager and vice president of international operations.
"The PBX dominated the enterprise communications market for decades, but now network-based VoIP applications offer a superior solution that allows operators to completely take over this multi-billion Euro market," said Decker. "In particular, the BroadWorks Mobile PBX application is generating lots of interest from landline and mobile network operators, alike. I look forward to helping BroadSoft expand dramatically within Europe and the rest of the EMEA region, and cement the BroadWorks platform as the de facto VoIP application suite in this market."
Mr. Decker is based in BroadSoft's EMEA headquarters in London. Telecom executives who plan to attend the 3GSM World Congress in Barcelona can request a meeting with Mr. Decker and his EMEA team by calling +44 20 8099 7927.
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless, wireline and cable carriers to deliver
next-generation voice and multimedia applications and advanced features
that enable them to increase revenue, enhance competitive differentiation
and elevate customer satisfaction. BroadSoft's family of carrier-class
software products delivers the scale, open architecture and reliability
that the world's leading telecommunications companies demand to
serve mission-critical enterprise and residential broadband customers.
BroadSoft provides VoIP applications to 7 of the top 10 and 13 of
the top 25 largest carriers worldwide, measured by recent annual
revenue, including Korea Telecom, Singtel, Sprint, Telefonica de
Espana, Telstra, T-Systems, and Verizon.