Former Primus Telecommunications Executive Joins BroadSoft Team to Help Meet Worldwide Service Provider Demand for VoIP Services
Gaithersburg, MD, March 10, 2006 - BroadSoft, Inc., the leading provider of VoIP application software, today announced the appointment of Geoffrey K. Hicks as vice president of operations. Hicks brings to BroadSoft over 25 years of senior management experience in global network management and operations, voice/data engineering and technical business development. He will direct BroadSoft's global operations, including deployment, project management, training and technical support.
Hicks joins BroadSoft from CNV Group, LLC, a global telecommunications consulting practice, which he founded and where he served as president. Prior to creating CNV Group, Hicks served as an executive officer for Primus Telecommunications Inc., a BroadSoft customer. He led their network services and technology groups and was instrumental in significantly reducing capital and operating expenses while preparing the company for new technology and product deployments for the consumer and enterprise VoIP markets.
Prior to Primus, Hicks was the vice president for managed services at Guidecomm Systems Inc., a global systems integration provider for telecom service providers. He also served as vice president of network management at E.spire, a national CLEC, overseeing their network operations center and second-tier systems support organizations for local, long distance and data services.
Over a period of 18 years, Hicks held several senior management positions with MCI, a global telecommunication service provider. In addition, he was an active member of the founding executive team for one of the first global telecom initiatives, Concert Communications, a joint venture between MCI and British Telecom, where he acted as the technical advisor for the establishment of several international agreements creating networks in Canada, Latin America and Europe.
"I am very pleased to welcome such a seasoned telecommunications executive to BroadSoft," said Michael Tessler, president and CEO of BroadSoft. "Geoff's deep knowledge of the operator world and his solid understanding of both the drivers that motivate service providers and the challenges they face will make him a vital asset to our team. And because he is already familiar with our company, people and products through our relationship with Primus, Geoff is the ideal leader to head up our global operations."
"From a customer perspective when I was with Primus, I was very impressed with the BroadSoft vision, cutting edge products and customer focus," said Hicks. "I have a high level of confidence in the company, the products and the technology, and I am very excited to now become a part of the team."
BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of 150 network operators, including BellSouth, Korea Telecom, Singtel, TDC, Telefónica de España, Telstra, Verizon and XO Communications leads the industry with more than 1,750,000 lines deployed. www.broadsoft.com