Telecoms Veteran co-founder of Sendo, to Drive EMEA Growth
GAITHERSBURG, Maryland. and London - 29 March 2006 - BroadSoft®, the leading provider of VoIP application software, today announced that it has strengthened its European management team with the addition of Howard Lewis as General Manager. In this new role, Lewis will be responsible for managing all of BroadSoft's activities in Europe from business development, sales, and marketing to operations and support.
"Howard Lewis' vast experience in both the wireless and wire-line telecommunications sectors will bring renewed authority to BroadSoft's European expansion. This appointment, coupled with the opening of our European operations centre, is testament to the momentum behind VoIP generally, and BroadSoft specifically, among tier one carriers and operators in Europe," said Michael Tessler, president and chief executive officer of BroadSoft. "As the telecommunications community embraces IMS and the all-IP future, BroadSoft is positioned at centre-stage by bringing what businesses and consumers actually want - applications and services that make their lives easier and more productive. This is an important year in the maturation of VoIP, and we're delighted to have Howard on board to lead BroadSoft's European expansion."
Prior to joining BroadSoft, Lewis co-founded Sendo, the UK's only indigenous mobile phone company, in 1999 and was instrumental in the development of the business as Chief Operating Officer and main board director until his departure following Motorola's acquisition in June 2005. He launched the world's first operator customised phones, introduced a range of smartphones on the Symbian platform and over three years sold more than 9 million handsets into 40 countries.
Lewis also brings wire-line telecoms pedigree to BroadSoft's European operation as prior to founding Sendo he was Executive Vice President of Philips Consumer Communications, where he was responsible for development and manufacturing operations in China, and had divisional responsibility for the wire-line business, including the joint venture between Philips and Lucent.
BroadSoft's customer base, called out as leading the industry, exceeds 150 service providers and includes more than 1.75 million licensed users. The company recently added Telefonica and Korea Telecom to this list which includes Hanaro, Telstra, BellSouth, Verizon, T-Systems, PCCW, SingTel and TDC.
BroadSoft's VoIP application software is revolutionising the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of more than 150 network operators, including BellSouth, Korea Telecom, Singtel, Telefónica de España, Telstra, T-Systems, Verizon and XO Communications, leads the industry with more than 1,750,000 lines deployed. Additional information is available at www.broadsoft.com.