About Cisco CISCO BroadSoft is now part of Cisco Learn More

New executives join Korea team as BroadSoft introduces BroadWorks mobile and fix-mobile convergence solutions for wired/wireless telephony

SEOUL, KOREA, November 1, 2006 - BroadSoft, Inc., a leading provider of VoIP application software, today announced at a press conference that it has appointed Myung-Kyoo Choi and Hak-Song Park as the regional vice president of sales-Korea and the senior counselor, respectively, and has officially launched its mobile VoIP software platform in the Korean market. BroadSoft's rollout of Mobile PBX joins its other BroadWorks® VoIP applications already introduced in Korea, including hosted PBX, IP Centrex, business trunking, and residential broadband services.

Among BroadSoft's major clients in Korea are KT, Samsung Networks, SK Telink and Hanaro. BroadSoft will target the enterprise and residential markets with its mobile PBX solution through direct sales and through channel partners, including Lucent Technologies, Samsung Corporation, and others in Korea and APAC.

"BroadSoft plays a very significant role in Korea's VoIP market," said DaeHoon Kim of Samsung Networks Inc. "I expect that the superb compatibility and scalability of the BroadWorks mobile and fixed solutions will give an extra boost to our business. SNI currently provides IP Centrex using BroadWorks, which benefits small- and medium-sized companies greatly."

"Korea is leading the world in next generation mobile communications services such as HSDPA, making it an ideal market for BroadWorks mobile PBX and fixed-mobile convergence solutions," said Ken Rokoff, vice president of business development and APAC Sales. "Based on our carrier-class transmission technology, and so I believe BroadSoft can make a great contribution to the Korean VoIP service industry that has grown two-fold every year on average. Also, I am very pleased to see such talented experts as Regional Vice President Choi and Senior Counselor Park manage the Korean market."

Myung-Kyoo Choi is responsible for business strategies, sales and marketing in the Korean market. Prior to BroadSoft, Choi ran the Korea office of a carrier-class ethernet equipment provider and served as the executive director for business partner management at Lucent Technologies Korea. He also held director positions in business development and sales at HANA Systems and Nortel Korea.

Hak-Song Park is a communications veteran with 45 years of experience in the telecommunications network industry. He is responsible for the consultation of BroadSoft's domestic business strategy and operations. Previously, Park served as president of Korea Digital Satellite Broadcasting Co. and was vice president and a committee member of the research center for KT.

"One of BroadSoft's advantages is its BroadWorks software. Since BroadWorks is a platform based on the open standard architecture, it is compatible with every telephony technology used in Korea. BroadWorks delivers excellent compatibility, redundancy, and scalability to ensure wired/wireless service carriers stable services and profits," said Choi.

IDC Korea estimates that the nation's VoIP service market will grow 54 percent on average annually, expanding the market size from the current volume of $250 million to near $1 billion by 2009. IP convergence products will spur the VoIP device market to reach $263.5 million by 2009, according to IDC.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft leads the VoIP applications market with 6 of the top 10 and 12 of the top 25 largest carriers worldwide including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon.

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

Twitter | LinkedIn | BroadSoft Blog

Investor Relations
Chris Martin



Media Contacts
Nioabh Levestam


+44 7919 605660