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SNI, New Customers Deploy BroadWorks-based VoIP Services, including Hosted VoIP and TV Telephony

SEOUL, November 1, 2007 - BroadSoft, Inc., a leading provider of VoIP application software, today announced the successful deployments of new solutions by its service provider customers in South Korea, including Samsung Networks, Inc. and SK Telink. Also, BroadSoft will present on Fixed-Mobile Convergence (FMC) solutions at the VoIP/IPTV Trade Show at the COEX Korea Exhibition Center on November, 1st ~ 3rd.

These accomplishments demonstrate the value and flexibility of BroadSoft's BroadWorks® VoIP platform for enterprise and residential end-users, and underscore BroadSoft's position as the leader in the market.

BroadSoft customer Samsung Networks has deployed Hosted PBX seats on the BroadWorks platform, making SNI one of the leading VoIP service providers to large enterprises in the world. SNI delivers advanced voice services to its enterprise customers through an IP connection. Advance calling features include simultaneous ring, custom ringback and remote office, which makes any phone - such as home, mobile or hotel - your office phone.

"The compatibility and scalability of the BroadWorks applications has enhanced the services that we offer to our enterprise customers," said Shin, Dong-Kyoung VP of SNI. "BroadSoft has been a great partner."

Last month, SK Telink and BroadSoft announced the launch of SK Telink's TV-telephony residential solutions. And also SK Telink has deployed Hosted PBX to bring VoIP services to enterprise customers, small businesses and home offices.

BroadSoft has also added new customers in Korea, including CJ Systems and several government agencies. CJ Systems, part of the CJ Group, is an IT service provider that builds, operates and manages strategic information systems for businesses.

"BroadSoft is proud to provide our VoIP software to companies such as CJ Systems and our other large consumers, such as KTand Hanaro," said Myung-Kyoo Choi, regional vice president of BroadSoft in Korea. "The enterprises and residential consumers in South Korea continue to be at the forefront in terms of adopting new technology innovations such as hosted VoIP, TV telephony and FMC."

At the VoIP/IPTV conference, BroadSoft's Vice President of Products, David Bukovsky, will discuss the FMC solutions being adopted by BroadSoft customers around the globe, including BroadWorks Anywhere, BroadWorks Assistant-Mobile and dual-mode.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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