‘Software as a Service’ Model to Reduce Cost of Telephony Investment for Small and Medium Businesses
San Jose, CA , SPRING 2007 VON, March 20, 2007 – BroadSoft, Inc., a leading provider of VoIP application software, today announced that KPN has chosen BroadSoft’s BroadWorks® VoIP platform in order to offer complete, fully hosted communications services for the small and medium enterprise (SME) market. The services will initially be offered on a trial basis this spring, with a full rollout later in the year.
The service removes the need for a costly PBX and offers enterprises of all sizes a single communications service that can operate over multiple sites using standard IP handsets and softphones, as well as integrating with PC applications for complete “click-to-dial”and ”follow-me” functionality. The BroadWorks platform being deployed by KPN can deliver VoIP applications across both fixed and mobile networks, providing both the operator and its SME customers with maximum flexibility to deploy further value-added services in the future.
KPN has adopted the BroadWorks “software as a service” model for its VoIP application. The service is hosted in its fixed network enabling KPN to offer an integrated communications solution to SMEs. As a hosted VoIP service, end-user customers can both avoid the expense of buying and managing a PBX and take advantage of advanced features and services under a “try before you buy” arrangement.
“With the BroadSoft applications software, KPN has the possibility to develop VoIP services for the SME market to establish and develop KPN’s position. We can offer our customers services now, which can be developed independent of the location and independent of a PABX, and -- because of the chosen IMS architecture -- can also be integrated for fixed and mobile,” said Louis Rustenhoven, vice president of Voice for KPN. “We are pleased to have started down this road with BroadSoft to introduce a range of new services that will make major changes to how all businesses can communicate.”
The new service will include all the standard features of an on-site PBX, as well as additional BroadWorks functions such as presence, video calling, voice VPN, instant messaging, unified messaging and integration with desktop applications. A self-service web portal allows individual users to amend the services and manage their personal communications experience across their office IP handset, softphone or even a home phone.
“VoIP opens up a new channel through which KPN can really deliver extra value and services to its customers,” said Michael Tessler, BroadSoft’s president and CEO. “It’s true that hosted IP services facilitate improved communications at lower costs -- but KPN’s hosted voice can also change the way SMEs conduct business.”
Following the successful conclusion of KPN’s trials, the service will be offered in KPN’s service markets. KPN has the option to extend the same features to mobile devices, enabling a single communications experience across both the fixed and mobile network.
KPN is the leading multimedia company in the Netherlands, providing consumers and consumer households with fixed and mobile telephony-, internet- and TV services. To business customers, KPN delivers voice-, internet- and data services as well as fully-managed, outsourced ICT solutions. Both nationally and internationally, KPN provides wholesale network services to third parties, including operators and service providers. In Germany and Belgium, KPN pursues a multi-brand strategy with its mobile operations, and serves multiple customer segments in consumer as well as business markets.
At December 31, 2006, KPN served 6.3 million wireline voice subscribers, 8.6 million mobile customers, 2.1 million Internet customers and 0.3 million TV-customers in the Netherlands as well as 15.0 million mobile customers in Germany and Belgium. With 28,368 people (25,976 FTEs), KPN posted revenues of EUR 12.1 bn, with an EBITDA of EUR 4.8bn in 2006. KPN was incorporated in 1989 and is listed on the Amsterdam-, New York-, London- and Frankfurt stock exchanges.
BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com