About Cisco CISCO BroadSoft is now part of Cisco Learn More

Companies Make FMC a Reality

GAITHERSBURG, MD and HERTZILIYA, ISREAL, February 12, 2009 - MobileMax today announced that it will showcase the latest mobile client versions for BroadSoft's BroadWorks® VoIP application platform at Mobile World Congress at Fira de Barcelona February 16 - 19, 2009. The MobileMax booth will be located in Hall 4, Level 1 at the IMA Pavilion.

A true fixed-mobile convergence (FMC) solution, the MobileMax client resides in the user's mobile device and extends BroadWorks' calling functionality to mobile handsets. It allows users to route mobile calls over their BroadWorks-based networks for secure, least-cost calling. The MobileMax client supports more than 800 phones and leading mobile operating systems such as BlackBerry (Bold and Storm handsets), Apple iPhone, Nokia Symbian, Microsoft Windows Mobile, and Google Android.

At the conference, MobileMax will showcase the new iPhone client and the new enterprise features for BlackBerry and Nokia, as well as demonstrate the latest enterprise edition mobile client. The demo will enable attendees to download the client over the air to their personal mobile handset and use BroadWorks IP Centrex PBX features, Mobile VoIP and Mobile Least Cost Routing (LCR). New features of the MobileMax client include:

  • Seamless mobile call routing: Connects mobile calls via the BroadWorks VoIP platform; subscribers use the native dialer of their mobile phone as their office desk phone-single number ID, mobile extension dialing and cost saving.
  • Mobile VoIP calls for dual mode smartphones: Connects automatically to the PBX SIP via preferred Wi-Fi or 3G networks and connects VoIP outgoing and incoming calls.
  • Mobile LCR: Provides substantial cellular cost saving for corporate and residential users by leveraging rule-based call routing.
  • Remote PBX Controls: Allows users (from their cell phone) to remotely access their PBX features like remote office, call forward, do not disturb, etc.
  • Mid-call PBX controls: Uses PBX features during an active cellular call: call hold, transfer, and conference.
  • Voice Call Continuity (VCC): Enables features such as GSM/VoIP call swap and "call pull" from office extension to mobile phone.

"The cooperation between MobileMax and BroadSoft® brings great value to service providers, enabling them to offer innovative services that bring cost savings to their business and residential customers," said Gaddi Mehahem, executive vice president of business development, MobileMax. "Service providers of all kinds-fixed line, wireless, VoIP, ISP and cable operators worldwide-are adopting BroadSoft and MobileMax products in order to provide VoIP to mobile users."

MobileMax is part of BroadSoft's Xtended Developer Program. Launched in March 2008 to drive the integration of voice and Web 2.0 technologies, BroadSoft's Xtended program enables service providers to offer enhanced, productivity-improving applications that extend the value of their telephony service. MobileMax built the client using BroadWorks' Xtended Service Interface (Xsi), a RESTful Application Programming Interface (API) that enables developers to integrate carrier-class call control and service features with Web 2.0, social networking and business process applications.

"A valued Xtended developer partner, the MobileMax client underscores the essence of Xtended, which supports third-party development of new applications and mashups that integrate with BroadSoft's advanced voice and video calling features," said Leslie Ferry, vice president of marketing, BroadSoft. "With MobileMax's powerful mobile applications and the BroadWorks platform, any end user can have a complete FMC solution."

About MobileMax

MobileMax (TASE: MBMX) is a key player in the Unified Communication (UC) arena. Its unique patent-pending Fixed Mobile Convergence (FMC) solutions enable seamless call routing by extending the enterprise's real-time communication functionality to the mobile device. Users have one device with one number, one address book and one voice mailbox, always using the lowest cost network for connectivity. The mobile client solution supports over 800 mobile phone devices, including Blackberry, iPhone, Symbian, Windows Mobile and Android and easily integrates into any existing PBX, VoIP or other telecommunications systems. MobileMax licenses its solutions to telecom service providers, carriers and unified communication providers. For more info, go to www.mobile-mx.com.

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader of VoIP application servers. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

Twitter | LinkedIn | BroadSoft Blog

Investor Relations
Chris Martin



Media Contacts
Nioabh Levestam


+44 7919 605660