GAITHERSBURG, MD, June 18, 2009 — BroadSoft, Inc., the worldwide leader in VoIP applications, announced today that Nicholas Carr, author of The Big Switch: Rewiring the World, from Edison to Google, will keynote its seventh annual executive users' conference, BroadSoft Connections 2009: Voice & Vision, which will be held from October 25-28 in Scottsdale, Arizona.
BroadSoft Connections 2009: Voice & Vision conference will showcase the latest innovation in communication services, designed to help telecommunications service providers differentiate and expand their service offerings. This year's attendees will learn the latest productivity features of Unified Communications, including the benefits of visual communications through video; discover the newest, next-generation services for residential customers; and experience the innovative communication applications developed through BroadSoft® Xtended.
BroadSoft's annual users' conference brings together senior executives from the most recognized telecommunications service providers and leading brands in communication technology. During the conference, they will discuss how organizations who capitalize on innovation will be positioned for growth.
Nicholas Carr is widely known for his expertise on cloud computing and how it is changing the way the enterprise approaches IT infrastructure and computing resources. His 2008 book, The Big Switch: Rewiring the World, from Edison to Google, is "widely considered to be the most influential book so far on the cloud computing movement," according to the Christian Science Monitor. Carr's keynote will be held from 9 a.m. to 10:15 a.m., on Monday, October 26.
Carr will share his thoughts on how technology changes industries and how companies with vision adjust, so they can continue to survive and grow. He will share insights into how the Internet will continue to change society, culture and business, and how it is generating the creation of businesses never before imaged, such as eBay, Google and Salesforce.com.
"We are excited to have Nick Carr as our keynote speaker and think his remarks will inspire our attendees to continually evaluate their technology and the vision they have for their companies," said Leslie Ferry, vice president of marketing, BroadSoft. "The ideas generated and shared during our annual event are the kind that are only created when visionaries and motivated thinkers gather together. We know that Nick will be influential in starting some great conversations throughout our two and a half-day event."
BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader of VoIP application servers. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.