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Seattle-based tech and telecom marketing firm streamlines messaging, positioning and value propositions of VoIP service partners

SEATTLE - November 29, 2007 - On Message Ventures, LLC, the Seattle-based creative and strategic marketing services agency for the tech and telecom industries, today announced it has been invited to join the BroadSoft QuickStart Affiliates Program. The program is designed to assist Voice over Internet Protocol (VoIP) service providers around the globe in the simplification and streamlining of their go-to-market strategies and service deployments.

The QuickStart Affiliates program provides BroadSoft customers access to screened partners who are familiar with the BroadWorks® VoIP applications platform and the telecom and IP communications industry. QuickStart Affiliates offer customized assistance to service providers in multiple disciplines, including channel development, technical services, marketing and training.

"BroadSoft's QuickStart Affiliates Program is a natural fit for our strategy to help telecom service providers accelerate the adoption of next-generation Voice over IP services," said Leigh Fatzinger, principal of On Message Ventures. "Enterprises and consumers have shown they are willing to adopt next-generation VoIP services, but they continue to be confused by the complexity and breadth of offerings in the market. Our job is to help service providers grow revenues by simplifying the VoIP offer and value proposition."

"Our service provider customers deserve every advantage available as they plan, deploy and launch their VoIP services on BroadSoft," said Scott Wharton, vice president of marketing for BroadSoft. "We are pleased to welcome On Message Ventures into the program, and look forward to its contributions to our service provider's go-to-market and marketing strategies."

About On Message Ventures

On Message Ventures (OMV) is a creative and strategic marketing firm for the tech and telecom industries. OMV helps service providers, equipment manufacturers and other firms grow revenue and build awareness through compelling, results-driven campaigns and programs, delivered across multiple platforms. For more information, visit www.omvltd.com.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft leads the VoIP applications market with six of the top 10 and 12 of the top 25 largest carriers worldwide including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems and Verizon. For more information, visit www.broadsoft.com.

For further information, press only:

Delphi Locey

Communiqué PR

Phone: (206) 282-4923 x122

Email: delphi@communiquepr.com


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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