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STOCKHOLM, VON Europe 2007, Sweden, 12 June, 2007 – BroadSoft Inc., a leading provider of VoIP application software, announced today that Siminn (formerly Iceland Telecom) has selected BroadSoft’s BroadWorks® application platform to deliver residential and business VoIP services across Iceland.

Expected to be launched later this year, the Siminn VoIP offerings will address the growing demand for IP-based advanced communications services across both the residential and enterprise sectors. The BroadWorks platform can deliver VoIP services in both a fixed and mobile environment. Siminn will be launching a range of services using the BroadWorks platform, which can be tailored to Siminn’s subscribers’ individual requirements.

For its enterprise customers, Siminn will be using BroadWorks to complement its existing legacy centrex and hosted PBX services. With the deployment of popular BroadWorks applications like the Assistant Enterprise and Receptionist clients, Siminn will be able to offer SMEs a communications model that will increase productivity, and enable smaller businesses to provide levels of customer service usually associated with costly high-specification PBX systems.

“The mobile attributes of the BroadWorks platform mean that even our micro-SMEs now have access to the most advanced telephony services, like auto attendant and using fixed numbers instead of mobile to create the impression of dedicated offices, which were previously restricted to the large corporations,” noted Ingvi Arnar Sigurjónsson, Product Manager of Enterprise Solutions at Siminn. “Our new service will ensure our customers never miss a vital call again, which could have a massive impact on improving the bottom line, and we are confident this will be rapidly acknowledged.”

Iceland consistently ranks among the top five countries for residential broadband penetration. Through deploying the BroadWorks platform, Siminn will enable its residential customers to fully benefit from VoIP by offering the possibility of lower-cost calls and desirable enhanced features, such as simultaneous ring (subscribers can have multiple phones ring simultaneously -- including mobile devices -- when calls are received on the home number) and the creation of up to nine alternate numbers, which allows subscribers to set up numbers for friends and family outside of Iceland to reach them by dialing a local – rather than long-distance – phone number.

“Siminn has chosen to proactively address the issue of decreasing revenues from traditional residential landline telephone service by deploying new services that deliver value to its telephony customers. For businesses, Siminn understands that this market wants customizable communications solutions that increase productivity – all at an affordable price,” said Michael Tessler, president and CEO for BroadSoft. “The BroadWorks platform will allow this forward-thinking carrier to provide Iceland with value and choice, while reducing its churn rate and increasing consumer loyalty.”

About Siminn

Siminn provides most telecommunication, mobile and Internet services to private and corporate clients in Iceland. Its range of services and solutions includes fixed and mobile subscriptions as well as Broadband/DSL solutions, Live TV and Centrex network solutions.

Siminn affects all Icelanders on a daily basis and is considered one of the country’s most trustworthy companies, as well as a widely recognised brand. Siminn aims to establish an even stronger relationship with its customers through continued development of new and enhanced services and excellent customer support. This includes educating its customers about new and exciting services and providing them with a selection of services fitting their needs. For additional information, go to www.siminn.co.uk.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP
applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband
services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these
applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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