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New Service Allows Consumers to Manage Phone Calls with TV Remote

SEOUL, SOUTH KOREA, AND PHOENIX, AZ, USA, Oct. 16, 2007 - SK Telink, an international telecommunications carrier in South Korea and a subsidiary of SK Telecom, today announced at the BroadSoft Connections 2007 Executive Users Conference that it will work with five major cable providers in South Korea to bring VoIP services to residential consumers, small businesses and home offices using BroadSoft's BroadWorks® application platform.

SK Telink's new offering integrates VoIP with customers' set-top television cable boxes. The BroadWorks-based services work through customers' cable boxes to display caller ID, a phone directory and other phone services on the TV, while customers watch television programs. These calling features can be controlled with the TV remote control. Residential customers can get premium services such as call pick-up, call transfer and shared-call appearance to use among family members.

"This is the first carrier-grade residential VoIP service based on cable infrastructure in South Korea and establishes SK Telink's commitment to remain a leader among carriers in Korea and globally," said Mr. Min-Lae Cho, CEO of SK Telink. "We will focus on rapid growth of residential customers in the next three years. Using BroadWorks allows us to inter-operate with cable TV boxes to offer features such as instant group call, sequential call, shared-call appearance, remote office and other residential services."

"SK Telink's move to team up with cable providers to offer these services is significant because it's the first time that integrated carrier-grade VoIP services based on cable will be offered to residential cable TV customers in Korea," said Jonathan Reid, vice president of Asia Pacific for BroadSoft. "BroadSoft specially configured the BroadWorks platform to enable SK Telink to deliver this unique offering. This new service demonstrates the platform's flexibility for offering a diverse range of services to customers across the spectrum."

About SK Telink

SK Telink is a VoIP business and international telecommunications service provider affiliated with SK Group in Korea. SK Telink launched SK international call service 00700 with AT&T, MCI and KDD in July 1998. SK international call service 00700 has become a major international call service for mobile-phone users. In July 2003, SK Telink acquired certification as a key service provider from Ministry of Information and Communication. Since November 2003, it has provided international call service for wired users.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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