Using BroadWorks platform, Swisscom introduces Hosted Unified Communications solution for SME market; also debuts residential VoIP service
GAITHERSBURG, MD, April 25, 2012 – BroadSoft, Inc. (NASDAQ: BSFT), today announced Swisscom, Switzerland's leading telecommunications provider with six million mobile customers and approximately1.7 million broadband connections, has leveraged the BroadWorks® voice application platform to introduce a new hosted unified communications (UC) offering targeting the small and medium-sized enterprise (SME) and voice service to the residential markets.
With a significant presence throughout Switzerland, Swisscom offers a broad range of products and services for mobile, landline and IP-based voice and data communications. To provide SMEs with a flexible, cost effective and feature-rich offering, Swisscom turned to BroadSoft's industry leading BroadWorks platform to deploy a suite of IP-based, integrated services that will deliver several key benefits, including:
- Full compatibility with the customer's preferred SIP phones and legacy hardware to ensure seamless transition.
- Robust, scalable IMS-ready platform that enables enhanced applications such as web-based call management, call forwarding to all devices, hunt groups, and receptionist capabilities.
- Workforce mobility as BroadWorks Anywhere provides enterprise end-users with a single number that can ring to an employee's deskphone, mobile, smartphone or home phone, as well as one-click capabilities to move calls from one phone to another without hanging up.
"In determining the best solution partner for these new Hosted Communications offerings, it quickly became evident BroadSoft
® was uniquely positioned to enable the delivery of new, innovative communications and entertainment services for our enterprise and residential customers," said Sacha Fürer, Head of Voice Services Development, Swisscom. "The ability to launch and scale innovative hosted voice and unified communications services from a single carrier-grade platform provides in our view an advantage in what has become an increasingly competitive market."
In addition to leveraging BroadWorks for the SME Hosted Voice solution, Swisscom is also now able to offer first-line VoIP for its fiber customers.
"Through BroadWorks, we believe Swisscom brings a significant competitive differentiator to market as the only IP hosted communications service available to Swiss small and medium-sized businesses," said Leslie Ferry, vice president marketing, BroadSoft. "The combination of Swisscom's broad portfolio of communications solutions and commitment to high-quality services with the proven BroadWorks platform will help set the standard for making the promise of integrated communications and entertainment a reality for businesses and consumers.
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "believe," "enable," "will," and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the benefits to Swisscom's customers resulting from the use of the BroadSoft platform in the Swisscom service offering and the competitive advantages of such service offering. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the financial and other benefits to BroadSoft resulting from the use of the BroadWorks platform by Swisscom in its product offerings, as well as those factors contained in the "Risk Factors" section of the Company's Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, or SEC, on February 29, 2012, and in BroadSoft's other filings with the SEC. All information in this release is as of April 25, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.
BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.
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