BroadWorks VoIP Application Platform Delivers on the IMS Network Promise
BARCELONA, Spain - February 14, 2006 - BroadSoft, Inc., the leading provider of VoIP application software, today announced that Telefónica de España has deployed VoIP services based on the BroadWorks VoIP application platform. The service, deployed over the Ericsson IMS system, is one of the first IMS deployments delivering VoIP services to the residential and SME markets.
Telefonica is using value-adding BroadWorks applications based on an IMS-ready platform to deliver primary line services to residential consumers and SMEs over any broadband connection. Using the BroadWorks platform, Telefónica customers are able to manage their own service preferences via the Web. Premium applications such as simultaneous ring, where any call to the home number will automatically ring any other number specified by the user, can be managed directly by the customer, empowering end users to make their own service changes such as setting up voicemail preferences and call forwarding.
"If there is a ranking of topical issues in the industry at the moment, then IMS and VoIP must be near the top of the list," said Rogier Mol, Senior Analyst European VoIP Infrastructure at IDC. "The promise of IMS to unlock the network to a new breed of applications will first be realised through applications which the user already understands - voice. When you get an operator of the size and scale of Telefónica offering residential VoIP services, then you know that the industry is moving out of hype and into reality. As a side note it should be said that these services are important as an IMS proof-point that will help to drive the number of IMS deployments at other operators."
The Telefónica de España deployment is one of the world's first IMS deployments. BroadWorks applications function independent of the underlying IMS network, simplifying operations and enabling third-party applications, such as presence, to be more easily integrated. BroadSoft's IMS-compliant BroadWorks provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single hosted communications platform.
"Telefónica is respected in the industry, and when it deploys IMS and residential VoIP services, the industry takes notice," said Michael Tessler, CEO and President of BroadSoft. "Working closely with Ericsson, we have enabled Telefónica to realise the value of its IMS infrastructure by deploying applications which are already in demand from end-users. Not only that, but by using BroadWorks, Telefónica is able to give customers control of their own service preferences."
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both.
The company has a significant presence in 17 countries and a customer base that amounts more than 180 million accesses around the world. Telefónica has a strong presence in Latin America, where the company focuses an important part of its growth strategy.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,921,130,397 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.
BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of 150 network operators, including BellSouth, Korea Telecom, Singtel, TDC, Telefónica de España, Telstra, Verizon and XO Communications leads the industry with more than 1,750,000 lines deployed. Additional information is available at www.broadsoft.com.