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VON Magazine Acknowledges BroadSoft's Leadership in Mashing Up Voice with Web 2.0 Applications

SAN JOSE, CALIF, March 19, 2008 - BroadSoft Inc. today announced that it has been recognized by VON Magazine as one of the publication's Top 10 Innovator Award winners for its Web 2.0 mashup of the BroadWorks® VoIP application platform with the salesforce.com CRM application.

The award comes on the heels of the launch of BroadSoft Xtended, the company's Web 2.0 initiative that provides tools and an online marketplace for third-party developers to create and distribute applications that integrate with the advanced voice and video calling features of BroadSoft's BroadWorks platform. BroadSoft Xtended brings voice to the web-based services and applications that millions of people use every day.

The Innovator Award honored BroadSoft for its Unified Connector for Salesforce, which enables enterprises to use their carrier-grade VoIP calling features-such as call control, call hold and call transfer-within the customer relationship management features in Salesforce.

"This recognition from VON Magazine underscores BroadSoft's efforts to remain a leader in the VoIP Industry and beyond," said Scott Wharton, vice president of Marketing. "BroadSoft has always been committed to innovation, and this award is further testament to the hard work, ingenuity and creativity of the many talented people who work here."

Offered by Pulver Media and VON Magazine, the VON Innovator Awards honor start-ups and publicly traded companies that represent the future of Internet Communications.

"The VON Magazine Innovator Awards recognize the Internet Communications industry's best and brightest companies, and we're pleased to include BroadSoft as an inaugural winner," said Bill Sell, Publisher, VON Media Group. "Companies like BroadSoft should take pride in their accomplishments, because the selection committee unanimously felt as though they stood apart from the large field of companies that participated in the nomination process."

About the VON Magazine Innovator Awards

Building on the legacy of the Pulver 100, the VON Innovator Awards have evolved to recognize all companies - from start-ups to those publicly-traded- which represent the future of Internet Communications. Each participating company completed a lengthy and comprehensive nomination process, and the recipients have been selected from a committee made up of VON Magazine editors, columnists, and contributors, as well as the leading content producer for the VON.x conferences. For additional information, please visit: http://vonmag.com/innovators/.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including Hosted PBX/IP Centrex, Mobile PBX, Business Trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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