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Learn Why Telecom Analysts Are Excited about BroadSoft's 'Unified Connector' Web 2.0 Integration with the Leading Web-based CRM Application

GAITHERSBURG, MD, Jan. 14, 2008 - BroadSoft, Inc., a leading provider of VoIP application software, today announced that it will host a webinar on the mashup of its award-winning BroadWorks® VoIP application platform with salesforce.com, the market and technology leader in on-demand business services. The webinar is scheduled for January 16, and will cover the integration of BroadWorks with salesforce.com's customer relationship management (CRM) applications.







Using the BroadSoft Unified Connector, a computer telephony integration connector for the BroadWorks platform, Salesforce users can now fully integrate with their BroadWorks-based phone systems. This enables enterprises to use their carrier-grade VoIP calling features-such as call control, call hold and call transfer-in conjunction with the customer relationship management features in Salesforce. Additionally, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within salesforce.com to track interactions with customers. The integration also automatically opens a caller's Salesforce contact record when the user receives an incoming call.

Industry analysts have given enthusiastic reviews of the BroadWorks-Salesforce Web 2.0 mashup. Laurie McCabe of AMI Partners said, "SMBs and large enterprises that want a more unified and streamlined way to integrate contact management with VoIP should find this offering compelling."

The webinar, BroadSoft Unified Connector for Salesforce, will provide an overview of features available through the mashup, how the Unified Connector works and details on how service providers can try the mashup for free.

The webinar will take place on Wednesday, January 16, at 11:00 a.m. EST and 9 p.m. EST for the APAC region. There is no cost to participate. Click here to register for BroadSoft Unified Connector for Salesforce or go to www.broadsoft.com/events/webinars/.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.

About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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