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Incubated VoIP platform allows ISPs to rapidly deploy BroadWorks-based advanced IP services without infrastructure

Gaithersburg, Md, April 3, 2007 -- BroadSoft Inc., a leading provider of VoIP application software, announced today that its BroadWorks® VoIP platform has been selected by VoIP Solutions, an Ireland-based VoIP Enabler working with Internet service providers and Internet telephony service providers, for deployment in an unprecedented incubation model.

The complete VoIP hardware platform will be housed by BroadSoft reseller VoIP Solutions, which will allow a broadband service provider to easily and rapidly deliver VoIP services to their customers without any initial hardware expenditure by the ISP. Once the VoIP service is established, the ISP will have the option to purchase the complete BroadWorks-based solution outright at any time for a flexible and risk-free path to full ownership.

For European ISPs, the capital expenditure (CAPEX) of deploying a VoIP network that provides advanced voice services can be prohibitively high. The VoIP Solutions incubation model allows ISPs to take advantage of a fully configured, proven VoIP network and complete sales and marketing support to get their services off the ground at a fraction of the usual start-up costs. Whereas similar offers exist under a hosted model, the service provider incubation approach means the ISP benefits from the use of a partition on a supported, geographically redundant network that includes elements, such as billing, session border control peering, and provisioning, while they receive all the advantages of full ownership and access to their BroadSoft BroadWorks licenses.

“The incubation model removes the negative upfront CAPEX barriers associated with a traditional full network ownership approach and the inflexibility that is inherit with the standard hosted business model,” said Sean Brady, managing director of UK-based VoIP Solutions. “The flexibility to purchase the system outright whenever the ISP wants makes this quite simply the quickest and most sensible means of getting a VoIP service off the ground.”

VoIP Solutions’ incubated network will provide both residential end-users and SMEs with the complete range of advanced voice features available from the BroadWorks platform, including auto-attendant, unified voicemail, instant messaging, call transfer & divert, find-me-follow-me, conference bridging and simultaneous ring. Enterprise end-users can tailor the service to suit their needs using a simple desktop toolbar, which enables them to choose who can call which numbers at what time and even the device(s) on which calls are received. BroadWorks also enables the delivery of Business Trunking (IP Trunking) services, which allow businesses to retain their existing PBX by overlaying advanced network hosted applications on top, thereby increasing the lifetime of the enterprise’s original PBX investment.

“The telecom industry should take notice of this pioneering model for how broadband providers can grab a share of the SME VoIP market,” said Mike Wilkinson, director of European Marketing for BroadSoft.

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About VoIP Solutions

VoIP Solutions is a VoIP Enabler working with ISPs and VoIP providers to address their Business and Residential market requirements in Ireland and elsewhere in Europe. VoIP Solutions are the distributor for Quintum VoIP gateways, AVM VoIP DSL routers, Patton VoIP products & BroadSoft's softswitch in Ireland including in-country partners with Allied Telesyn, IBM, Fluke Networks and Plantronics. We also have partnerships with IPTV content providers to provide triple play solutions along with a host of VoIP applications. Additional information is available at www.voipsolutions.ie.

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com.


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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