Gaithersburg, MD and Tokyo, Japan, November 17, 2016 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, announced today that its BroadSoft BroadCloud® call control platform and BroadSoft UC-One® application have been selected by one of Japan’s largest Internet Service Providers, Biglobe, to provide mobile and premise-based unified communications services to its customers. The service, marketed under the name “Biglobe Phone Biz,” will be targeted at small and medium sized businesses throughout Japan.

BroadCloud is a Software as a Service (SaaS) that enables service providers to deliver the comprehensive UC-One unified communications application to new and existing customers without the need for significant capital investments.  BroadCloud can also significantly increase the time to market for service provider customers by eliminating the time consuming process of “building” these services from the ground up. As an example, the Biglobe Phone Biz service was designed and deployed on the BroadCloud platform in a little over four months. A more “conventionally designed” service would take well over a year to deploy.

Biglobe started operations in 1996 and is now one of the largest Internet and mobile service providers in Japan. Biglobe has a number of broadband and mobile telephony subscribers and is targeting its Biglobe Phone Biz service at fast moving and innovative small to mid-sized businesses. The service will provide a “Bring Your Own Device” (BYOD) offering as well as a solution for fully functional cloud PBX capabilities for office phone environments.

Jonathan Reid, managing director, Japan, Asia Pacific and South/Central America, BroadSoft, said “We are very pleased with the momentum of our BroadCloud and UC-One offerings in Japan and are looking forward to working closely with Biglobe as they deploy the Biglobe Phone Biz service throughout the country. There is a definite shift underway in Japan in the small business communications market, and innovative companies like Biglobe are at the forefront of this change.”

 In November 2015, BroadSoft expanded into the Japanese market with the acquisition of Tokyo-based PBXL Inc., now named BroadSoft Japan KK, a provider of cloud-based communication solutions.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and includes, among others, statements regarding the benefits to Biglobe resulting from the use of BroadSoft’s BroadCloud and UC-One offerings. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of the BroadCloud and UC-One offerings by Biglobe as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of November 14, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration, and contact center solutions for businesses and service providers across 80 countries. We are the market share leader for cloud unified communications with an open, mobile and secure platform trusted by 25 of the world’s top 30 service providers by revenue. Our BroadSoft Business application suite empowers users and teams to share ideas and work simply to achieve breakthrough performance.

Investor Relations
Chris Martin

+1561-404-2130

cmartin@broadsoft.com

Media Contacts
Americas
Brian lusting, bluetext PR for Broadsoft US

+1301.775-6203

brian@bluetext.com

Europe
Andy crisp/kate anderson cohesive for BroadSoft UK

1291 62 +446200

broadsoft@wearcohensive.com

APAC
Terry Alberstein, Navigate Communication

+61458-484-921

terry@navigatecommunication.com.au