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New option enables customers to roll IP phone CAPEX costs into monthly BroadSoft service fee, reducing upfront investments and opening UC-One benefits to more business.

Gaithersburg, MD and Berlin, GERMANY, June 22, 2016 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, today launched one of Germany’s first end-to-end OPEX-based UC offerings. By transforming costs associated with IP phones and other UC endpoints from CAPEX to OPEX, BroadSoft’s BroadCloud® platform and UC-One® service can now be procured without upfront investments typically ranging from 75€ to 300€ per extension. This removes a significant adoption barrier for customers, and equips VARs and service providers with a compelling opportunity to capitalize on a German cloud UC market growing at 23% a year[1].

Delivered in partnership with German business VoIP telephone vendor Snom Technology, the new model enables German service providers and VARs to deliver all the benefits of UC-One powered cloud services, including mobile applications, instant messaging and presence, audio and video collaboration, desktop and file sharing, and advanced voice features, for a predictable monthly cost without any CAPEX charges. This increases the channel partner addressable market opportunity, eliminates inventory risk and in a fast growing market, helps secure valuable annuity revenues, without the need to arrange asset financing for any UC related infrastructure.

“This is an outstanding, no-risk opportunity for customers to acquire BroadSoft UC-One, and for channel partners to expand their potential market opportunities, recurring revenues and margins,” said Marco Meier, regional vice president, sales - Germany and Eastern Europe, BroadSoft. “A cloud-based OPEX pay-as-you-grow model gives partners and their customers a scalable UC solution to meet their needs as they evolve.” 

Partners can take advantage of four different service packages, starting from a basic level through to the most advanced UC services, all offered from BroadSoft’s BroadCloud software platform and UC-One apps along with the appropriate Snom UC endpoints.

“Total upfront endpoint costs can be an issue for BroadCloud UC-One subscribers, but transforming CAPEX cost into a complete OPEX model takes that adoption barrier away,” said Nadahl Shocair, chief executive officer, Snom Technology AG. “Together with BroadSoft, as two of the major players in the German UC market, we are committed to growing our channel business by accelerating time-to-revenue for our partners.” 


[1] MZA Report dated September 2015: German 23% CAGR in UCaaS Market 2015-2020

About BroadSoft:

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit www.BroadSoft.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and include, among others, statements regarding the benefits to Snom’s customers resulting from the use of BroadCloud and UC-One in Snom’s offering to its customers. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadCloud and UC-One by Snom in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of June 22, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About Snom Technology AG 

Founded in 1997 and headquartered in Berlin Germany, Snom is a German multinational corporation and the world’s first and leading brand of professional and enterprise VoIP telephones. Snom operates wholly owned subsidiaries and branches in the United States, UK, France, Italy, Spain and Taiwan. 

Snom's German engineering is globally renowned for robust, high quality and feature-rich business telephones that are designed exclusively for the trained and certified professional IT and PBX installer. All of Snom’s products are universally compatible with leading PBX platforms operating under the SIP standard with over 4 million end-point installations globally. Snom products are sold through distributors to over 25,000 Snom Value Added Resellers across the world.

For more information, please visit www.snom.com

Snom Media Contact:
Niclas Kakomanolis
Snom Technology AG
E-mail: press@snom.com
Tel: 030/2576 205 14

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Andy Crisp / Jon Bawden / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200

Terry Alberstein, Navigate Communication
+61 (0) 458-484-921



About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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