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Wholesale Cloud telecommunications specialist provides BroadSoft Suite of UC Services to Independent and Mid-Tier Systems Integrators. Access4 launches SASBOSS platform, enables partners to manage BroadSoft services with no technical expertise.

Gaithersburg, MD and Melbourne, Australia, Aug. 10, 2016 – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communications as a service (UCaaS) leader, welcomed the launch of new Australian cloud telecommunications wholesale provider and BroadSoft BusinessCloud specialist, Access4.

Access4 provides UCaaS to independent systems integrators, allowing them to offer cloud voice and video services to their end user clients, as well as business telephone provisioning.  Access4 has also made significant investments in the development of a web-based management platform that allows systems integrators to provision services to end users instantly, with little or no technical training.

Access4’s SASBOSS platform’s ease of use is a key market differentiator, as it addresses one of the largest barriers cited by small and medium sized businesses in the deployment of unified communications services.  The SASBOSS platform allows systems integrators the ability to quickly design their own product offerings, which can be tailored to businesses as small as two users, or scale to thousands of users.   A new end user business can typically be provisioned within ten minutes with the SASBOSS platform.

Access4 provides clients with access to a Trans-Tasman MPLS network to support local, national and international voice and video calling. The company’s wholesale business model is also unlike others in its market, as Access4 will not compete with its partners by contracting directly with end user customers.

“BroadSoft is delighted to see Access4 enter the Australia and New Zealand market. We are experiencing strong demand in the SMB marketplace for unified communications, and Access4’s business model addresses a number of important barriers to more widespread adoption of UC in this market segment,” said Kelvin Beadle, vice president, Asia Pacific, BroadSoft.  “With the small and medium sized businesses that we see, they almost all universally love the services that UC offers.  However, deploying, changing and adding new users and services needs to be ultra-simple.  Resellers also need to be on-boarded easily.  We believe Access4 has accomplished this.”

"Combining the BroadWorks and SASBOSS platforms, partners can build, deploy and support cloud UC services without deep engineering resources or capital investments. Service quality is a key expectation that businesses have of their PBX and UC solutions and BroadSoft enables us to deliver a market leading, world class solution,” said Ruy Franco, Sales and Marketing Director, Access4.


SASBOSS BroadSoft Integration


SASBOSS Services Panel

About BroadSoft:

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

For additional information, visit www.BroadSoft.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and include, among others, statements regarding the benefits to Access4’s customers resulting from the use of BroadSoft’s BusinessCloud offering. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadSoft BusinessCloud by Access4 in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of August 10, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

Investor Relations:

Chris Martin
+1 561-404- 2130

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203


Andy Crisp / Jon Bawden / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200


Terry Alberstein, Navigate Communication
+61 (0) 458-484-921


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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Investor Relations
Chris Martin



Media Contacts
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+44 7919 605660