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Major Slovak telecom operator debuts ‘Magenta Connect’ leveraging UC-One® and BroadWorks® platform for SME and enterprise customers.

GAITHERSBURG, MD and BRATISLAVA, SLOVAKIA – June 30, 2016BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, today announced that Slovak Telekom (ST) has chosen BroadSoft’s UC-One to provide its new cloud-based UC solution. Magenta Connect, powered by the BroadWorks platform and UC-One services, is among the first complete, fully converged communications and collaboration offerings for the Slovak market. This is the latest milestone in ST’s long-term use of BroadSoft software and a critical component of its evolving business services strategy.

The launch of Magenta Connect introduces a broad set of UC features to new and existing customers. These include mobile applications, instant messaging and presence, audio and video collaboration, desktop and file sharing, and advanced voice features.

Demand for cloud-based PBX and UC services is growing rapidly among the education, business and government sectors in Slovakia, as organizations target the opportunity for enhanced mobility, productivity and collaboration with reduced capital investment, operating expense and management complexity. Slovak VoIP subscriptions jumped 22% in the last year alone, while mobile traffic continues to increase strongly[1].

All the current customers of ST’s fixed voice VPN services on the BroadWorks-based cloud PBX platform can now upgrade to Magenta Connect for a minimal additional monthly fee. ST is also heavily targeting new customer acquisition for its service in all market segments, from small to large businesses, across every industry vertical. This service will be also an essential feature of the Magenta1 Business offering.

“BroadSoft is a valuable partner supporting our drive to increase market share, while enabling integration of our infrastructure for an optimized business customer experience,” said Jan Adamec, Chief ICT & Business Segment Officer, Slovak Telekom. “Introducing a complete UC offering enhances our reputation for innovation, and extends rapid, seamless communications to all existing and prospective business customers.”

“Slovak Telekom can now provide its customers with the ability to help their employees communicate and collaborate from any location, at any time, using any device,” said Craig Decker, managing director EMEA, BroadSoft. “Magenta Connect is a compelling and comprehensive UC proposition that can address ST’s FMC objectives, maximizes its resources and accelerates service transformation.”


[1] The Telecommunications Regulatory Authority of the Slovak Republic (2015)

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit www.BroadSoft.com.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and include, among others, statements regarding the benefits to Slovak Telekom’s customers resulting from the use of BroadWorks and UC-One in Slovak Telekom’s offering to its customers. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadWorks and UC-One by Slovak Telekom in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of June 30, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About Slovak Telekom

Slovak Telekom is the largest Slovak multimedia operator and has many years of experience and a responsible approach towards doing business. Slovak Telekom provides products and services under the Telekom brand for individuals, households and corporate clients vie fixed-line and mobile networks. Slovak Telekom introduces international knowledge, innovative solutions and the latest technological trends. Slovak Telekom is part of the multinational Deutsche Telekom Group. The sole shareholder of Slovak Telekom is Deutsche Telekom, Europe B.V., holding 100% of shares.

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About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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