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Cloud-based hosted PBX and mobile UC enables small-medium enterprises to empower mobile workforces, increase productivity and lower costs

GAITHERSBURG, MD and DÜSSELDORF, GERMANY – March 10, 2016 – BroadSoft, Inc. (NASDAQ: BSFT), the global unified communication software as a service (UCaaS) leader, announced that Vodafone Germany has selected BroadSoft’s UC-One® to power its new cloud-based UC services. Vodafone One Net Business is a scalable UC solution for small-medium businesses (SMB) designed specifically to support their current and future growth needs.

Vodafone One Net Business is a flexible, cost-effective, scalable and integrated solution that targets the sizable SMB marketplace1. In Germany, this represents 58% of all businesses, with the cloud UC market set to grow at 18% CAGR by 2020, according to a recent report by industry analyst firm MZA. Vodafone One Net Business seamlessly connects fixed and mobile communications in a single solution, offering one number, bill, provider, and voicemail built on a proven, secure and future-proof platform. Unlike other OTT-based mobile UC solutions, Vodafone One Net Business is the first mobile UC service in Germany to deliver tightly integrated mobile features through a simple and intuitive user experience.

“Vodafone One Net Business marks a significant landmark in our ongoing strategy to meet rising customer expectations at a time when demand for cloud UC is increasing. It is ideal for businesses with a highly mobile workforce and a need to customise their current telephony,” said Alexander Saul, Vodafone Germany’s Director for Enterprise Business. “With its mobile-centric approach, BroadSoft’s UC-One is the ideal solution for the German small-medium market where seamless mobility, productivity and cost-effectiveness are the key decision criteria.”

BroadSoft was identified by Frost & Sullivan as the market leader for UCaaS with a 41% market share, and surpassed 13 million cloud unified communications lines deployed globally in 2015. UC-One enables voice, high definition audio and video, instant messaging and presence, conferencing, call logs, and collaboration with screen-sharing available on a single interface – regardless of the user’s preferred devices or type of connectivity (mobile, fixed-line, etc.). UC-One supports advanced mobility capabilities including IMS integration, FMC one number and native dialing, dual personas, mobile-first optimized user experience, and seamless administrative experiences.

Taher Behbehani, chief digital and marketing officer, BroadSoft, underlines the importance of a mobile-first approach when it comes to business communication: “We are delighted that BroadSoft was selected to deliver Vodafone Germany’s One Net Business solution. According to our latest annual global business survey, service providers see UC and mobility as key drivers for SMBs, and as this market shifts to mobile-centric unified communications, we believe that BroadSoft is best positioned to deliver on its full promise and potential.”

BroadSoft UC-One is being marketed successfully by service providers across the globe to business customers of all sizes, from micro-business to sophisticated global enterprises. For Vodafone Germany, UC-One offers a proven and feature rich solution that will allow them to aggressively pursue the large and rapidly growing SMB market in Germany.

Vodafone is also demonstrating BroadSoft’s Project Tempo at CeBIT 2016 as a proof of concept of the future of cloud communications. Project Tempo provides a range of advanced capabilities including contextual communications and application integration that significantly improve the productivity of the business user. First announced in October 2015 at BroadSoft’s Connections User event, Project Tempo is moving into beta trials in Europe, with Vodafone the first customer to demonstrate its functionality.

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Reference: [1] Defined for the purposes of this press release as 11-250 users

About BroadSoft:

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit www.broadsoft.com.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “will,” “allows,” and “enable” and other similar terms and phrases and include, among others, statements regarding the benefits to Vodafone Germany’s customers resulting from the use of UC-One in Vodafone Germany’s service offering to its small and medium business end-users. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of UC-One by Vodafone Germany in its product offerings, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of March 10, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Andy Crisp / Jon Bawden / Kate Anderson
Cohesive for BroadSoft UK
+44 (0) 1291 626200

Terry Alberstein
Navigate Communication
+61 (0) 458-484-921


About BroadSoft:

BroadSoft, now a part of Cisco, is a technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We aim to empower users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit www.BroadSoft.com.

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